ow do I get my business to rank high online?
Most online traffic is driven by search engine results. There are many digital marketing strategies that can help your business including search engine optimization (SEO), paid advertising, social media, and other online platforms to generate traffic to your website. There are two ways traffic can be directed to your website: organic and paid. Organic search results are displayed based on the user’s search terms or keywords and relevance to the content on the website. SEO is the digital marketing strategy of increasing the quantity of website traffic, through organic search engine results. SEO is an investment that requires ongoing attention to see notable and sustainable results and can take anywhere from 6 to 12 months.
Paid search results are paid advertisements by website owners to have their web pages display when specific keywords are used in a search. Search engine marketing (SEM), paid advertising, or better known as pay-per-click, can help you. Which is more effective? It depends on your patience. Where SEO may take months to get results, paid search ads may be a quick fix and allows your website to show up on the first page immediately after set-up!
The primary difference between organic search results and paid search results is that traffic coming from SEO (organic) is free while PPC is not free (each click has a cost). In the long run, you will get much more traffic than paying for those keywords, if you can manage to rank your website for your relevant keywords. However, if you want fast results, paid search results can help you. Both strategies work and often are complementary.